Success story: Disney expansion
How a client increased sales by 300% with Disney products.
A multi-store client expanded kids and gifting with official Disney lines: stationery, homeware and apparel coordinated by character. Sales responded within the first eight weeks.
Growth came not only from product: store team training, licensed POS material and cross-category campaigns between high-margin and impulse lines all played a part.
The result was a 300% increase in the licences category in one quarter, with better rotation and fewer stock-outs thanks to planned replenishment via the B2B portal.