Licensed homeware textiles: 2025 trends
Blankets, cushions and décor with Disney and Marvel characters for stores and wholesalers.
Licensed homeware is growing: blankets, cushions, towels and bathroom accessories with recognisable characters drive cross-sales with kids and gifting categories.
Wholesalers should group assortments by character and season, with official imagery and product sheets that make in-store display easier.
Disney and Marvel lines lead rotation in homeware; coordinated packs and B2B replenishment reduce stock-outs and improve shelf margin.