Back to school: licences for wholesalers
Licensed stationery, backpacks and school supplies: B2B buying essentials.
The back-to-school campaign concentrates much of the annual volume in licensed stationery and accessories. Placing orders between May and July is key to hitting the sales window.
Retailers want balanced assortments by character, price and margin. Wholesalers must offer grade-level packs, reasonable minimums and reliable delivery times.
From the Licensity B2B portal you can browse an updated catalogue, repeat orders and coordinate replenishment before the September peak.